AI Campaign Visual Creator — From One Brief to Every Channel
From one campaign brief to every channel asset — AI image generator, creator, and editor in one workflow.
Explore workflowFree SVG compressor
Optimize SVG files online — no sign-up required
How it works
A workflow built around your real creative needs — from first direction to final asset.
SVGO: the industry-standard SVG optimiser
SVGO is the open-source tool used under the hood by Figma, webpack, vite, and most SVG-aware build systems. It removes SVG comments, XML declarations, editor metadata (Inkscape, Illustrator, Sketch namespaces), redundant group elements, and unnecessary precision on path coordinates — without modifying how the SVG renders. Playyy runs SVGO in multipass mode, applying each optimisation pass until no further reduction is possible.
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20–60% smaller, identical visual output
SVGs exported from Illustrator or Inkscape often contain extensive metadata: document title, author information, editor-specific namespaces, layer names, and XML comments from the authoring tool. None of this data affects how the SVG renders. SVGO strips all of it, along with redundant transforms, empty groups, and unnecessary decimal precision — producing a file that renders identically but loads meaningfully faster.
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Optimised for web delivery and inline embedding
Smaller SVGs load faster as external files and produce shorter markup when embedded inline in HTML. Inlining is increasingly common for critical icons and logos — removing editor metadata ensures the embedded markup is clean. SVGO's output also removes the XML declaration, which is required when embedding SVG inline in HTML5 documents.
Try for freeEverything you need to optimise SVG files
SVGO multipass
Runs SVGO in multipass mode — each optimisation pass uses the previous result as input until no further reduction is possible. More thorough than a single-pass run.
Visual output unchanged
Only non-rendering data is removed: comments, metadata, empty groups, redundant transforms, unnecessary precision. The SVG renders identically in every browser.
Metadata stripped
Removes Illustrator, Inkscape, and Sketch namespaces, document titles, author information, and XML declarations — all common sources of bloat in exported SVGs.
Batch compress icon libraries
Upload your entire icon set and compress everything in parallel. Useful for icon font exports, illustration sets, and brand asset libraries.
Files not stored
SVG text is processed server-side and discarded after the optimised file is returned. Nothing is retained.
Clean SVG output
Download optimised SVG files ready for web delivery, inline embedding, or re-upload to your asset library.
What Our Users Are Saying
“Our marketing site embeds most of its icons as inline SVG. Running the exports through Playyy before committing cuts the markup size significantly — and removes all the Illustrator metadata that was polluting our HTML.”
Daniel Brooks
Startup Brand & Content Advisor
“I export icon sets from Figma regularly. The raw exports are always larger than they need to be because of embedded metadata. Playyy gets them down to the right size in one batch without me having to configure SVGO locally.”
Aiko Tanaka
Independent Designer & Visual Systems Consultant
“We had 300+ SVGs in our asset library from three different design tools. Running them through Playyy unified the format and cut the total weight by about half — much easier than configuring SVGO per project.”
Luca Moretti
Local Business & Event Marketing Consultant
Why Playyy for SVG Compressor
The same engine your build tools use
Figma's SVG export uses SVGO. Vite and webpack use SVGO. The output from Playyy is the same as what a properly configured build pipeline would produce — useful for optimising SVGs before they go into a codebase or when working outside a build tool context.
Editor metadata is the main source of bloat
An SVG exported from Illustrator often contains more bytes of Illustrator metadata than actual path data. SVGO removes all of it. For complex icon sets exported from design tools, this single optimisation typically produces 30–50% reduction before any path simplification is applied.
Inline embedding requires clean SVG
Inlining SVG in HTML is increasingly common for performance and animation control. Inlined SVGs must not contain XML declarations or DOCTYPE nodes — SVGO removes both. The output is ready to paste directly into your template without manual cleanup.
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Frequently asked questions
Does SVG compression affect how the file renders?+
No. SVGO removes non-rendering data only: comments, metadata, empty elements, redundant transforms, and unnecessary precision. The visual output is identical in all browsers.
What metadata does it remove?+
It removes Illustrator, Inkscape, and Sketch namespaces, XML declarations, DOCTYPE nodes, document titles, author metadata, layer comments, and editor-specific attributes — all common in SVGs exported from design tools.
Does it work on animated SVGs?+
Yes. SVGO preserves animation elements (animate, animateTransform, etc.) while removing non-rendering metadata. The animations continue to work after optimisation.
Can I use the output for inline embedding in HTML?+
Yes. SVGO removes the XML declaration and DOCTYPE, which are required to be absent when embedding SVG inline in HTML5 documents. The output is ready to paste directly into markup.
How does this compare to running SVGO from the command line?+
The underlying tool is the same — Playyy runs SVGO in multipass mode with the preset-default plugin set plus metadata removal. If you need custom SVGO configuration (specific plugin order, partial preservation), running SVGO locally gives more control. For standard design-tool exports, Playyy's defaults produce optimal results.
Read our customer stories
See how teams are using Playyy to ship better visuals, faster.
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Create polished brand visuals fast
Keep every image on brand, control the final look, and turn campaign ideas into polished assets without waiting on another design cycle.