Facebook Ad Size
The standard Facebook feed ad is 1080 × 1080 px (1:1). Meta's Advantage+ placements automatically reshape one upload across the feed, Stories, Reels, and right-column, but each placement has its own frame: feed 1:1 or 4:5, Stories and Reels 9:16 at 1080 × 1920 px, right-column 1200 × 628 px. Supplying a purpose-built asset per placement consistently outperforms letting Meta auto-crop a single square.
Specifications
| Pixels | 1080 × 1080 px |
| Aspect ratio | 1:1 |
| Supported formats | JPG, PNG, MP4, MOV |
| Max file size | 30 MB image, 4 GB video |
| Safe zone | Stories and Reels placements: keep text within the central 1080 × 1420 px |
Design Tips
- →Upload 1080 × 1080 px for feed and a separate 1080 × 1920 px version for Stories and Reels. Auto-cropping a square into 9:16 fills the remaining space with a blurred backdrop and wastes 40% of the frame.
- →In Stories and Reels placements, keep text and logos inside the central 1080 × 1420 px. The top 250 px and bottom 250 px carry the profile name, CTA button, and system UI.
- →Meta removed the hard 20% text rule, but the auction still penalises text-dense creative with higher costs and lower delivery. Keep overlay text short and let the landing page carry the detail.
- →Video ads use the same frames: 1:1 at 1080 × 1080 px for feed, 9:16 at 1080 × 1920 px for Stories and Reels. Add captions — the majority of feed video is watched without sound.
How to Make Facebook Ad Designs in Playyy
Three steps, no design software. Set the size once — from the size options or straight in your prompt — and every design comes out at 1,080 × 1,080 px.
- 1
Open Playyy
Playyy runs in your browser, so there's nothing to download. Sign in and you'll land on the Home page.
- 2
Type your prompt and set the Facebook Ad size
Describe what you want in the input box on the Home page, then set the size whichever way is quicker. Pick Facebook Ad from the size options right underneath — every platform's sizes are in that list, so you don't have to look this one up. Or just say it in your prompt, like "Facebook Ad at 1,080 × 1,080 px", and Playyy matches it. Either way the design comes out at 1:1.
- 3
Create your Facebook Ad design and download it
Playyy generates the design at the full 1,080 × 1,080 px, so it's ready to upload as it is. Accepted formats: JPG, PNG, MP4, MOV. Keep the file under 30 MB image, 4 GB video.
Create Facebook Ad designs with Playyy
Type a prompt, pick Facebook Ad from the size options underneath it, and export at 1080 × 1080 px — no design software needed.
Start designing free →Frequently Asked Questions
What size is a Facebook ad?+
1080 × 1080 px (1:1) for the standard feed placement. Other placements differ: Stories and Reels are 1080 × 1920 px (9:16), right-column is 1200 × 628 px (1.91:1), and 4:5 portrait at 1080 × 1350 px is also accepted in feed.
What are Facebook ad image size specs?+
Recommended resolution is 1080 × 1080 px, minimum 600 × 600 px, maximum file size 30 MB, formats JPG or PNG. Video ads accept MP4 or MOV up to 4 GB, with the same frame dimensions per placement.
What size are Facebook ad images for Stories?+
1080 × 1920 px at a 9:16 ratio. Keep the headline and logo within the central 1080 × 1420 px — Facebook overlays the profile name at the top and the call-to-action button at the bottom of the Stories frame.
What is the best Facebook ad size for conversions?+
1080 × 1080 px (1:1) for feed and 1080 × 1920 px (9:16) for Stories and Reels, supplied as separate assets. Letting Advantage+ auto-crop one square into 9:16 fills the remaining frame with a blurred backdrop and wastes about 40% of the screen.
What size are Facebook carousel ads?+
1080 × 1080 px (1:1) per card, with every card at the same ratio. Mixing ratios across cards causes Facebook to crop the odd ones, which breaks the visual continuity that makes a carousel work. Two to ten cards are supported.