Rack Card Size
A rack card is 4 × 8.5 inches (101.6 × 215.9 mm) — designed to stand upright in wire display racks commonly found in hotel lobbies, tourist centres, and retail environments. At 300 DPI it's 1200 × 2550 pixels. The vertical narrow format is immediately recognisable and optimised for a single focused message.
Specifications
| Pixels | 1200 × 2550 px (at 300 DPI) |
| Millimetres | 101.6 × 215.9 mm |
| Centimetres | 10.2 × 21.6 cm |
| Inches | 4 × 8.5 in |
| Aspect ratio | 4:8.5 |
| Colour mode | CMYK |
| Bleed | 3 mm (0.125 in) |
| Safe zone | 5 mm (0.25 in) from trim |
Rack Card in Pixels at Different DPI
The pixel count changes with DPI setting — choose the right one for your output.
| DPI | Width (px) | Height (px) | Use |
|---|---|---|---|
| 72 | 288 | 612 | Screen preview, PDF viewers |
| 96 | 384 | 816 | Windows screen standard, digital documents |
| 150 | 600 | 1,275 | Medium-quality print, home printers |
| 300 | 1,200 | 2,550 | Professional print, commercial offset |
Design Tips
- →Rack cards are displayed in wire racks that show only the top 2–3 inches — design the top third as the sole 'hook' that must capture attention before the card is picked up.
- →Use one clear call-to-action per face. Rack cards picked up in hotel lobbies are scanned, not read — keep the hierarchy tight: headline, image, CTA, contact details.
- →Print on 14 pt or 16 pt card stock with a gloss or UV coating for durability in high-traffic display racks.
- →Design both front and back — the back is often used for a map, QR code, or event schedule.
Create Rack Card designs with Playyy
Set a custom canvas to 1200 × 2550 px, generate visuals from a text prompt, and export at the right dimensions — no design software needed.
Start designing free →Frequently Asked Questions
What is standard rack card size?+
Rack cards are 4 × 8.5 inches (101.6 × 215.9 mm). At 300 DPI that's 1200 × 2550 pixels. This is the most common size for hotel lobby displays, tourist racks, and retail display fixtures. The tall narrow portrait format fits standard wire racks.