Open House Flyer: What to Include, 3 Layouts and Sizes

An open house flyer does three jobs in one weekend. It sits in the brochure box out front so drive-by buyers know when to come back, it goes home in visitors' hands so they remember which kitchen had the quartz island, and its digital twin runs on Instagram and Facebook the week before. Listing agents, team marketing coordinators and new agents planning their first open house all need the same thing: the right details, a layout that suits the property, and files sized for both print and social.

Direct answer. A strong open house flyer shows the date and hours, address, price, beds, baths and square footage, three to five standout features, one hero exterior photo plus two or three interior shots, and the agent's name, photo, phone, brokerage and a QR code. Print it at 8.5 x 11 inches with 0.125-inch bleed, and export 1080 x 1080 and 1080 x 1920 px versions for social media.

What to Put on an Open House Flyer

Use this checklist before you open any design tool. Gather every item first, because the amount of content decides the layout.

Event details

• "Open House" as a clear label
• Date and hours, such as "Sat & Sun, 1–4 PM"
• Full street address and city

Property details

• List price
• Beds, baths and square footage
• Three to five standout features: renovated kitchen, fenced yard, new roof, walk to school
• One exterior photo and two or three interior photos (kitchen and living room usually perform best)

Agent and brokerage

• Agent name, headshot, phone and email
• Brokerage name and logo
• License number, the Equal Housing Opportunity logo and any disclosures your state or brokerage requires
• A QR code linking to the full listing, the 3D tour or a digital sign-in page

Anything beyond that, such as the full room-by-room description, HOA details or school ratings, belongs on the listing page behind the QR code.

Three Open House Flyer Layouts

The three real estate flyer templates below are all US Letter portrait, built with the same fictional listing so you can compare how the layout changes the feel.

A. Classic: photo on top. The exterior photo takes the top half, an "Open House" bar and the price sit right below it, then the address, hours, a three-number stats row (4 beds, 2.5 baths, 2,180 sq ft) and a navy agent footer with a QR code. This is the safest layout for single-family homes and the easiest to reuse week after week.

B. Photo grid: three rooms. A bold "OPEN HOUSE" headline and a red date badge on top, then one large exterior shot and two interior shots, followed by three bullet features. Use it when the interior sells the home, such as a recent renovation or an open-plan kitchen.

C. Luxury: full-bleed photo. One interior photo fills two-thirds of the page and fades into a charcoal background, with "Open House" set in an italic serif and gold accents. Fewer words and more space signal a premium listing; keep the details to one line of stats.

Writing the Copy

Lead with the home's best feature instead of a generic "Welcome Home". "Quartz-Island Kitchen, Walk to Maple Hollow Elementary" tells a buyer more in the same space. Keep feature bullets to one line each, and lead with the noun: "Gas fireplace and oak floors throughout", "Fenced backyard with mature maple".

Make the date and hours the second-largest text on the page after the headline. A buyer who picks up the flyer on a Tuesday needs to see at a glance whether the open house is this weekend.

Describe the property, never the buyer. The federal Fair Housing Act, at 42 U.S.C. § 3604(c), makes it unlawful to publish any housing notice or advertisement indicating a preference, limitation or discrimination based on race, color, religion, sex, disability, familial status or national origin. In practice, that means phrases like "perfect for a young couple" or "great bachelor pad" should become "two bedrooms with a shared bath" or "open loft with city views".

Real Estate Flyer Ideas Beyond the Open House

The same design system covers the rest of a listing's life, which keeps your marketing consistent from first teaser to closing:

• Coming soon: one exterior photo, the neighborhood, "Coming Soon", and a QR code to join a notify list.
• Just listed: the classic layout with "Just Listed" in place of the open house bar, mailed to the surrounding blocks.
• Just sold: the exterior photo with a "Sold" ribbon and a line like "Thinking of selling? Your neighbors' home sold in 9 days", using your real numbers.
• Neighborhood guide: a back-of-flyer map of nearby parks, coffee shops and schools.
• Feature sheet: a second page with room dimensions and upgrade list for serious buyers at the open house.

For general flyer structure and copywriting beyond real estate, the step-by-step how to make a flyer guide covers headline length, layout order and proofreading.

Print and Social Media Sizes

Print. US Letter (8.5 x 11 in) is the standard for brochure boxes and counter stacks; half-letter (5.5 x 8.5 in) is cheaper for door-to-door handouts. Add 0.125 inches of bleed on all sides, keep text 0.125 inches inside the trim line, and export at 300 DPI. The flyer size guide lists the pixel dimensions for each. Heavier paper (100 lb gloss text or 80 lb cover) makes photos look sharper and survives an afternoon in a brochure box.

Social. Repurpose the flyer instead of designing a new graphic. A square 1080 x 1080 px post works for Instagram and Facebook feeds; a vertical 1080 x 1920 px version works for Stories and Reel covers.

On the story, keep the top and bottom strips clear because the app's profile bar and reply field cover them. The Instagram story size page shows those safe zones in pixels.

Making the Flyer in Playyy

Playyy's AI flyer generator designs a complete open house flyer from a short description of the listing, the date and the look you want. Choose US Letter or half-letter before generating and pick Editable design, and the address, price, hours and every feature bullet come back as separate text layers, so next weekend's flyer is a quick edit. Upload your own listing photos as references, then export a print PDF with bleed and crop marks for the print shop, and ask the agent to resize the same flyer into a square post and a story.

Teams can keep every agent's flyers on brand with the brand kit generator: paste the brokerage website URL and Playyy reads the logo, colors, fonts and brand voice, then applies them to each new flyer from the first draft.

Open House Day Checklist

• Proof the price, hours, phone number and address against the MLS listing one more time.
• Test the QR code on two phones before printing.
• Stack 25–50 flyers on the kitchen island next to the sign-in sheet, and refill the brochure box outside.
• Post the square version three to five days before and the story version on the morning of the event.
• Keep a few feature sheets aside for visitors who ask detailed questions.

A good open house flyer is mostly preparation: gather the checklist items, pick the layout that suits the home, write copy about the property, and export print and social files from one design. Make one layout your standard, and every new listing becomes a swap of photos and numbers.